To work in partner also means to be mutually beneficial for both partners. In this case, it is crucial for both parties to communicate their interests. The first step regarding with the discussion on each interest should result in clear commitment. If the commitment is clear, you can run the partnership well. For instance, in term of Facebook advertising, it is better for you to communicate your targets to the advertising agency. As your option is the best Facebook advertising agency, they will be very pleased to help you. The professional agency usually does not want to compromise with the satisfaction of the customers. Thus, it is better for you to know the target of the customers at first.
In example, one of the crucially communicated targets is Return on Investment (ROI). You can set how many percent of ROI you wish. In this case, the agency will be much more encouraged with the target. For the agency, there will be self-satisfaction if they can outperform the target. On the other hand, you must be happy as it really impacts on your products or services. In the other words, you gain the return on what you invest.
In many cases, some people that work in partner with the agency in relatively long time, tend to set ROI per certain period. The percentage can be per three months or semester. It is realistic to set the increased percentage of ROI as the longer period of campaign, there should be more profit.
For those who have not found the significant impact of their partnership with the advertising, it is better for you to consider picking another option. The importance of the investment is to gain profit. Thus, it is reasonable that you find more profitable partnership with the other digital advertising agency which can meet your targets.